Azurqat: Visual Identity & Immersive Art World
Role: Visual Designer + Art Director Collaboration
Overview
Azurqat is a woman-led electronic music duo with a rich, emotive sound rooted in cosmic, spectral, and transformational themes. I was asked to develop a visual world for their music: album & single cover art, typographic experiments, promotional GIFs, and motifs that reflect their sonic identity.
Visual Strategy & Identity
Visual World: Space, cyber-glow, night skies, hooded figures, auroras, ghosts; all recurring motifs that reflect transcendence and mystery.
Color & Typography: I designed a palette featuring deep blues & greens with contrasting glow-accents; type styles alternate between freehand, retro sci-fi, and sharper digital forms.
Motif & Theme Rules: Each visual piece retains Azurqat’s identity in the form of one blue and one green figure that shape-shifts through each piece, tying each piece together as one visual journey.
Process & Iteration
I began each piece with sketches in response to the music (“Cats out of the Bag,” “Tundra,” “Lesson One,” “The Void Screams Back”), capturing emotional tone first.
Feedback from the duo on initial sketches was then implemented; for example, intensifying spectral elements, or adjusting glow and finish for more immersive effect.
Key Pieces & Highlights
“Cats Out of the Bag”: Collaboration sketch + final cover art + color palette introduction.
“Tundra”: Translating the cold, blizzard inspiration into shapeshifting blue/green forms.
“Lesson One”: UFOs + desert sky, adopting both cosmic wonder and character motif.
“The Void Screams Back”: Reaching hands from dark voids, ghosts/plasma, cat referencing the duo’s personal symbol; a piece where feedback allowed bold experimentation.
